The replacement of tourism minister Kevin Yeung by Chief Executive John Lee signals an effort for a fresh start amidst challenges in Hong Kong's tourism sector.
Tourist arrivals have plummeted from 65 million in 2018 to less than 34 million in 2023, influenced by political unrest and the pandemic.
To tackle losing cultural distinctiveness, Hong Kong needs to reposition itself as a gateway to diverse Asian cultures.
Collaborating with other Asian destinations could enhance travel packages, offering greater value and attracting tourists.
Improving tourist access to major attractions and implementing guided tours could enhance overall visitor experiences.
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