• British PM Keir Starmer criticizes Kanye West's booking at the Wireless Festival.
• Pepsi has withdrawn its sponsorship in response to public outcry.
• Campaigners urge the government to ban West from entering the UK.

British Prime Minister Keir Starmer has expressed concern over the planned performance of rapper Kanye West, now known as Ye, at the Wireless Festival in London this July. Starmer labeled it as "deeply concerning" due to West's history of antisemitic remarks and even his song "Heil Hitler," which celebrates Nazism, according to CBS News.

The controversy has intensified as Pepsi, a major sponsor of the Wireless Festival, announced its withdrawal from the event, citing the outrage following West's booking. A spokesperson for Pepsi confirmed that the brand "has decided to withdraw its sponsorship of Wireless Festival," though the reason for this decision was not disclosed, according to South China Morning Post and Channel News Asia.

Jewish organizations and London Mayor Sadiq Khan have voiced their concerns, with the Campaign Against Antisemitism urging Starmer to take a strong stance against West. They suggested he could be banned from entering the UK as his presence may not "promote the public good," as stated by South China Morning Post and Channel News Asia.

This isn't the first instance of controversy surrounding West's European tour; he has faced backlash in other countries as well. The mayor of Marseille, France, stated that West was "not welcome" for a scheduled concert there in June, according to CBS News and South China Morning Post.