• Brian Rolapp has been appointed as the PGA Tour's first CEO.
• Commissioner Jay Monahan will step down at the end of 2026.
• Rolapp aims to unify golf amid tensions with LIV Golf.
• Rolapp previously held senior positions in the NFL, overseeing media and business operations.
• The decision to appoint Rolapp was endorsed unanimously by a selection committee including Tiger Woods.

The PGA Tour has officially announced the appointment of Brian Rolapp as its first chief executive officer, with the transition expected to take place later this year as current Commissioner Jay Monahan prepares to step down at the end of 2026. Monahan stated, "We’ve found exactly the right leader in Brian Rolapp,” highlighting the collaborative effort in selecting him for the role, which is crucial for ensuring a smooth transition of responsibilities according to Reuters and Channel News Asia.

Before his appointment, Rolapp spent two decades at the NFL, where he held various positions culminating as the chief media and business officer. His insights aim to foster growth within the PGA Tour, which has faced challenges, particularly due to competition from the LIV Golf circuit backed by Saudi Arabia. Rolapp emphasized his commitment to understanding golf better, saying, "I love the game, I play the game, and I am a PGA Tour fan myself," as reported by Los Angeles Times.

As he takes on this new position, Rolapp expressed his eagerness to engage with players and fans alike, reflecting on the need for a unified approach within the sport. He acknowledged the complicated situation concerning LIV Golf, indicating a desire to learn more before making definitive statements on the issue. "What I can tell you is that my focus is on growing the Tour and making it better,” he stated, according to South China Morning Post.