Bob Dylan engages Gen Z through his social media presence and Timothée Chalamet's biopic, "A Complete Unknown," showcasing a revival of interest in his music.
Read moreJCPenney's portrait studios are leveraging the awkward family photo trend to connect with Gen Z, resulting in increased engagement and memorable experiences.
Read moreGen Z is increasingly participating in marathons, ultras, and Ironman events, boosting engagement in extreme fitness challenges.
Read more