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Honor Expands in Indonesia to Cater to Demand for Premium Smartphones

share-iconTuesday, January 07 comment-icon2 weeks ago 7 views
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Honor Expands in Indonesia to Cater to Demand for Premium Smartphones

Credited from: SCMP

  • Chinese smartphone maker Honor is set to expand in Indonesia to capitalize on the increasing demand for premium handsets.
  • Honor plans to introduce over 30 products, including smartphones and wearables, as well as establish more than 10 experience stores in the country.
  • Justin Li, president of Honor South Pacific, emphasized confidence in the potential of the Indonesian market due to its status as the largest economy in Southeast Asia.
  • The initial product launch will focus on mid-premium handsets, including foldable smartphones and tablets, projected for the first quarter of this year.
  • Honor's expansion reflects the broader trend of Chinese smartphone brands intensifying their efforts internationally amid domestic competition, especially against established players like Samsung and Oppo.

For detailed insights, read the full article here.

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