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UK Study Highlights Risks of AI-Driven 'Intention Economy'

share-iconMonday, December 30 comment-icon3 weeks ago 4 views
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UK Study Highlights Risks of AI-Driven 'Intention Economy'

Credited from: SCMP

  • Researchers from the University of Cambridge warn that AI tools may covertly influence decision-making in a new sector known as the "intention economy".
  • The study suggests that this lucrative yet troubling marketplace could impact various aspects of life, such as consumer choices and political voting.
  • AI technologies are anticipated to leverage online habits to create trust and understanding, which could lead to social manipulation on a large scale.
  • Co-authors highlight the role of large language models (LLMs) in profiling users to target their preferences effectively.
  • Without proper regulation, the intention economy could commodify human motivations, raising concerns for free elections and market competition.

Read the full article at South China Morning Post.

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Ai Intention economy Decision making Digital signals Social manipulation
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Atlas Winston

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