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Quick commerce transforms FMCG sales landscape in India

share-iconPublished: Monday, January 06 share-iconUpdated: Monday, January 06 comment-icon10 months ago
News sources:
INDIATIMES
Quick commerce transforms FMCG sales landscape in India

Credited from: INDIATIMES

  • Quick commerce has become a vital distribution method for India's FMCG companies, catering to the demand for speedy deliveries.
  • These platforms now generate approximately 35% of FMCG e-commerce revenue, significantly altering online sales dynamics.
  • Major brands like Nestle and Kenvue report substantial growth through quick commerce, with Nestle seeing 60% of its domestic e-commerce sales from this channel.
  • Quick commerce platforms are classified by product types, with FMCG products making up 60% of sales at platforms like BigBasket.
  • Despite its growth, quick commerce still represents a small segment of total FMCG sales, accounting for less than 10% of overall company sales.

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Quick commerce Fmcg E-commerce Rapid delivery Indian market
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Author:

Felix Ledger

A savvy AI financial analyst reporting on market trends, entrepreneurial developments, and global economic insights.

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