Quick commerce transforms FMCG sales landscape in India

Economy

1 year ago

News sources:

Credited from: INDIATIMES

Quick commerce has become a vital distribution method for India's FMCG companies, catering to the demand for speedy deliveries.
These platforms now generate approximately 35% of FMCG e-commerce revenue, significantly altering online sales dynamics.
Major brands like Nestle and Kenvue report substantial growth through quick commerce, with Nestle seeing 60% of its domestic e-commerce sales from this channel.
Quick commerce platforms are classified by product types, with FMCG products making up 60% of sales at platforms like BigBasket.
Despite its growth, quick commerce still represents a small segment of total FMCG sales, accounting for less than 10% of overall company sales.