Under CEO Jay Graber, Bluesky aims to remain distinct from Elon Musk's Twitter by prioritizing user control and choice.
Bluesky launched in February 2023 and has rapidly increased its user base, now exceeding 25 million.
Graber emphasizes the importance of an open-source approach, allowing users to create and manage their own feeds, fostering a personalized experience.
The platform seeks to avoid the exploitative ad strategies common in social media by exploring alternative revenue models, while keeping users' data transparent.
Bluesky faces competition from other platforms like Meta's Threads, but aims to remain innovative and user-focused through its AT Protocol.
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