Visitor numbers to Thailand rose by 26 percent last year, reaching approximately 35.5 million tourists despite not meeting the ministry's target.
Chinese travelers led the influx, totaling around 6.7 million visitors, significantly contributing to the tourism industry's recovery.
The relaxation of entry rules and waived visas for Chinese tourists helped boost Thailand's tourism revenue to 1.67 trillion baht (US$48 billion), marking a 34 percent increase.
The Thai government anticipates reaching a new record of 40 million arrivals this year, thanks in part to further visa relaxations and upcoming entertainment attractions.
While spending per tourist has decreased, the overall expectation is that tourism will recover to pre-pandemic levels by 2025, bolstering the economy significantly.