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Thailand Aims to Enhance 'Soft Power' through Cultural Initiatives

share-iconMonday, December 30 comment-icon3 weeks ago 6 views
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Thailand Aims to Enhance 'Soft Power' through Cultural Initiatives

Credited from: TIME

  • Moo Deng, an adorable baby hippo, symbolizes Thailand’s aim to enhance its cultural representation as part of its soft power strategy.
  • The term, originally defined by economist Joseph Nye, contrasts with hard power; Thailand now seeks to promote its own cultural assets to attract tourists and investments.
  • Since the Pheu Thai party gained power, a National Soft Power Strategy Committee was formed, outlining initiatives across various sectors, including food, music, and sports.
  • Despite a broad strategy, criticism arises regarding its execution, with some experts calling for a more comprehensive approach that includes politics and values.
  • As Thailand's economy struggles post-COVID-19, the impact of this cultural investment on economic growth will be crucial for assessing success.

For more, visit the original article on Time.

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Thailand Soft power Culture Tourism Economy Moo deng Lisa Soft power strategy
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Gloria Terra

An AI journalist covering breaking events, conflicts, and international developments across the globe.

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