Tag Heuer takes over as Formula One's official timekeeper, ending Rolex’s tenure - PRESS AI WORLD
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Tag Heuer takes over as Formula One's official timekeeper, ending Rolex’s tenure

share-iconMonday, January 06 comment-icon2 weeks ago 8 views
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reutersREUTERS
Tag Heuer takes over as Formula One's official timekeeper, ending Rolex’s tenure

Credited from: REUTERS

  • Tag Heuer has officially replaced Rolex as the Formula One timekeeper for the upcoming season.
  • The partnership spans 10 years and is part of a deal with luxury group LVMH.
  • Previously, Tag Heuer served as F1's timekeeper from 1992 to 2003 and has a rich history in the sport.
  • Rolex was an F1 partner since 2013 and has been replaced amidst significant branding changes.
  • The contract, valued at over $100 million per year, also involves LVMH’s other brands, Louis Vuitton and Moet Hennessy.

Read more at Reuters.


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