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Apple and foreign smartphone brands struggle in China as Huawei resurgence continues

share-iconMonday, January 06 comment-icon2 weeks ago 9 views
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Apple and foreign smartphone brands struggle in China as Huawei resurgence continues

Credited from: SCMP

  • Foreign smartphone brands, primarily Apple, have seen their market share in China decrease by almost 50% compared to last year.
  • According to CAICT data, overseas smartphone shipments in November fell to 3.04 million units - a 47.3% decline.
  • Total shipments from foreign vendors dropped 22% year-on-year, highlighting increased competition from domestic brands like Huawei.
  • Despite a 5% decrease in iPhone shipments, Apple maintains a 52% share of the premium smartphone market, while Huawei holds 33%.
  • Apple's strategy includes price cuts on its latest models as it faces challenges in rolling out AI features and competing with local rivals.

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Gloria Terra

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