California utilities struggle to engage customers on climate change priorities

Politics

1 year ago

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Credited from: LATIMES

Electric utilities are prioritizing clean energy transitions, especially in Southern California, amid high demands on aging infrastructure.
Despite sustainability being essential to utility strategies, customer awareness of utilities' clean energy goals remains low, with only 22% aware of them.
A personal narrative highlights the difficulties in navigating utility offerings for energy-efficient systems, showing a disconnect between consumer needs and utility communication.
Utilities need to improve outreach and educate consumers on energy solutions to meet their sustainability targets and maximize customer engagement.
Effective communication and consumer buy-in are vital for utilities to achieve their environmental goals and enhance customer experiences.

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