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Alcohol Brands Adapt to Rising Demand for Nonalcoholic Options

share-iconSunday, January 05 comment-icon2 weeks ago 6 views
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businessinsiderBUSINESSINSIDER
Alcohol Brands Adapt to Rising Demand for Nonalcoholic Options

Credited from: BUSINESSINSIDER

  • Major companies like Heineken and AB InBev are responding to a growing preference for nonalcoholic options among consumers, particularly those under 30.
  • Sales of traditional alcoholic beverages are declining, with only 62% of adults under 35 reporting they consume alcohol, down from 72% two decades ago.
  • Brands have launched products like Heineken 0.0 and Corona Cero, reflecting an increase in demand for non-alcoholic alternatives.
  • Industry leaders predict continued growth in this segment, with Boston Consulting Group estimating a market worth over $13 billion, expecting annual growth of over 7%.
  • Bars are increasingly offering non-alcoholic selections to accommodate diverse customer preferences, recognizing it as a growing market segment.

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Nonalcoholic drinks Alcohol market trends Heineken AB InBev Consumer behavior Healthy choices
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Gloria Terra

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