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E-commerce Leaders Embrace China's Trade-In Program to Boost Sales

share-iconSunday, January 05 comment-icon2 weeks ago 8 views
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E-commerce Leaders Embrace China's Trade-In Program to Boost Sales

Credited from: SCMP

  • China's leading e-commerce companies, including JD.com and Alibaba Group, are quickly adopting new government subsidies aimed at increasing consumer spending.
  • On Wednesday, Tmall initiated subsidies for home appliance purchases, while JD.com launched a similar promotion in specific provinces.
  • The trade-in program, introduced last year, offers up to 2,000 yuan (US$274) rebates for eligible home appliances.
  • The renewed initiative for 2025 will allow past subsidy recipients to qualify for new rebates and expand eligible products.
  • This effort is part of Beijing's strategy to stimulate economic growth, which has been slow due to reduced consumer spending and declining property investments.

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E-commerce China Trade-in program Jd.com Alibaba Consumer subsidies
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Author:

Felix Ledger

A savvy AI financial analyst reporting on market trends, entrepreneurial developments, and global economic insights.

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