The recent warning from the US surgeon general highlights alcohol as a preventable cause of cancer, prompting health concerns among Americans.
Major alcohol producers like Molson Coors and Anheuser-Busch InBev are expanding their portfolios with non-alcoholic alternatives to attract health-conscious consumers.
A Gallup poll indicates that only 58% of adults now consume alcohol, a decline from previous years, showing a shift in drinking habits.
The non-alcoholic drinks market is projected to grow significantly, with a forecasted increase of $4 billion by 2028 driven by changing consumer behaviors.
Companies are not only responding to trends but also viewing this shift as a potential growth opportunity amidst declining alcohol sales.
For more details, visit the original article at CNN.