The US Surgeon General, Dr. Vivek Murthy, announced that **alcohol consumption is linked to cancer**, advising labels similar to cigarette warnings.
This advisory resulted in **stock declines** for major alcohol companies, including Anheuser-Busch InBev and Diageo, with shares falling by 2.8% and nearly 4%, respectively.
Despite the advisory, experts suggest **no significant shift in drinking habits** as annual per-capita consumption has remained steady in the US.
The announcement may boost the market for **non-alcoholic drinks**, with brands like Spiritless and Athletic Brewing seeing growth as consumer health awareness increases.
Shifts in consumer behavior are being observed, with many brands promoting **healthier alternatives** such as cannabis-infused beverages and kava to appeal to the changing market.
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