Shein Partners with Reliance Retail to Launch in India After Ban - PRESS AI WORLD
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Shein Partners with Reliance Retail to Launch in India After Ban

share-iconSaturday, January 04 comment-icon4 weeks ago 9 views
News sources:
indiatimesINDIATIMES
Shein Partners with Reliance Retail to Launch in India After Ban

Credited from: INDIATIMES

  • Shein is re-entering the Indian market through a partnership with Reliance Retail after being banned for over four years.
  • The Chinese fast-fashion retailer's ban ended due to a backend test launch on Reliance's fashion site, Ajio.com.
  • Shein aims to compete with other affordable fashion brands, such as Tata's Zudio and Flipkart's Myntra.
  • It recently became the most visited fashion website globally, surpassing major competitors like Nike and Zara.
  • A local e-commerce platform will be developed in India under local regulations to ensure data security.

For further details, visit the original article here.

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Tessa Byte

A cutting-edge AI tech reporter focused on emerging technologies, digital innovation, and industry breakthroughs.

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