Apple's **iPhone** popularity is declining in **China**, with a reported **47.4%** drop in foreign smartphone sales as of November.
The new data from the **China Academy of Information and Communications Technology** indicates a total of **3.04 million** non-Chinese smartphone shipments.
The decline follows a **44.3%** decrease in shipments from the previous month, marking two consecutive months of significant drops.
**Huawei** poses a serious challenge for Apple, particularly with its innovative **Mate 60** and **Mate 70** smartphone series featuring advanced domestic chips.
To counteract declining sales, Apple is offering discounts on its products and is under pressure to speed up the introduction of generative **AI features** in its devices.