Rolex Increases Prices on Gold Models Amid Rising Gold Costs - PRESS AI WORLD
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Rolex Increases Prices on Gold Models Amid Rising Gold Costs

share-iconFriday, January 03 comment-icon2 weeks ago 7 views
News sources:
businessinsiderBUSINESSINSIDER
Rolex Increases Prices on Gold Models Amid Rising Gold Costs

Credited from: BUSINESSINSIDER

  • Rolex has raised prices on select gold models by up to 8% as of January 1.
  • The price hike is attributed to a 30% surge in gold prices since early 2024, now about $2,700 per ounce.
  • Notable price increases include the yellow gold Day-Date watch from €41,000 to €44,200.
  • The brand's historical trend shows price adjustments every January, with this year's increases being higher than last year's.
  • Demand for gold has risen due to geopolitical tensions and central bank purchases, creating a market expectation for continued price growth.

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