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Reinvigorating Hong Kong's Tourism: Strategies to Reposition as Asia's Gateway

share-iconFriday, January 03 comment-icon2 weeks ago 7 views
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Reinvigorating Hong Kong's Tourism: Strategies to Reposition as Asia's Gateway

Credited from: SCMP

  • The replacement of tourism minister Kevin Yeung by Chief Executive John Lee signals an effort for a fresh start amidst challenges in Hong Kong's tourism sector.
  • Tourist arrivals have plummeted from 65 million in 2018 to less than 34 million in 2023, influenced by political unrest and the pandemic.
  • To tackle losing cultural distinctiveness, Hong Kong needs to reposition itself as a gateway to diverse Asian cultures.
  • Collaborating with other Asian destinations could enhance travel packages, offering greater value and attracting tourists.
  • Improving tourist access to major attractions and implementing guided tours could enhance overall visitor experiences.

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Gloria Terra

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