Unity Software's shares rose nearly 10% following a cryptic social media post by "Roaring Kitty," also known as Keith Gill.
Gill's recent post included a clip related to musician Rick James, which ignited interest in the Unity stock.
If the gains persist, the company's market valuation could increase by over $700 million.
Unity faced significant challenges in 2024, including a 45% stock decline due to a controversial pricing policy and subsequent layoffs.
Market experts suggest the reaction is typical of the meme stock culture, driven by a dedicated group of retail investors on platforms like Reddit and X.
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