Korean entertainment has gained immense global popularity since the 2010s, with over 220 million fans worldwide.
Notable cultural exports like Blackpink and Squid Game reflect South Korea's prominent cultural presence.
The rise of streaming platforms has facilitated exposure to K-dramas, resonating with diverse international audiences.
Increasing interest in Korean culture has transformed it into a significant tourist attraction, with cultural experiences deeply tied to entertainment.
Though facing challenges like competition and criticism, the Korean Wave continues to captivate global viewers and reshape entertainment norms.
Read more about this cultural phenomenon in the original article here.