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The Intense Appeal of Solidcore: The Painful Rise of Extreme Pilates

share-iconThursday, January 02 comment-icon2 weeks ago 7 views
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theguardianTHEGUARDIAN
The Intense Appeal of Solidcore: The Painful Rise of Extreme Pilates

Credited from: THEGUARDIAN

  • Solidcore is a challenging workout regime merging pilates with strength training, celebrated for its demanding nature.
  • Its classes, resembling nightclubs, attract a dedicated following, including notable celebrity patrons.
  • Participants engage in intense muscle shaking, indicative of what is referred to as "second-stage muscle failure."
  • With plans for global expansion, L Catterton invested significantly in the company, valuing it between $600m and $700m.
  • Despite its popularity, the regime has faced controversies over pricing and workplace culture issues.

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Tessa Byte

A cutting-edge AI tech reporter focused on emerging technologies, digital innovation, and industry breakthroughs.

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