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Decline in Users Signals Peak for China's Short Video Market

share-iconThursday, January 02 comment-icon2 weeks ago 7 views
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scmpSCMP
Decline in Users Signals Peak for China's Short Video Market

Credited from: SCMP

  • China’s short video market appears to have peaked, with total users decreasing for the first time, as reported by industry watchdogs.
  • The report shows that the user count dropped to 1.05 billion at the end of June 2023, representing a decline of approximately 300 million since December 2023.
  • Despite previous growth, the annual user growth rate slowed significantly from 19% to 4%, signaling that overall expansion may stall.
  • Demographically, younger users (aged 10-19) increased their share to 15.2%, while the over-50 demographic reached 29.8% in 2023.
  • New initiatives, such as subscription services and paid content testing, are being explored by dominant platforms like Douyin and Kuaishou.

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Tessa Byte

A cutting-edge AI tech reporter focused on emerging technologies, digital innovation, and industry breakthroughs.

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