JCPenney's Holiday Photo Shoots Embrace Awkwardness to Attract Gen Z - PRESS AI WORLD
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JCPenney's Holiday Photo Shoots Embrace Awkwardness to Attract Gen Z

share-iconWednesday, January 01 comment-icon3 weeks ago 6 views
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businessinsiderBUSINESSINSIDER
JCPenney's Holiday Photo Shoots Embrace Awkwardness to Attract Gen Z

Credited from: BUSINESSINSIDER

  • JCPenney Portrait Studios are attracting younger customers through a viral trend of awkward family photo sessions, with over 100 sessions daily during the holidays.
  • Marketing professional Brandon Van Houten and his girlfriend experienced the studios’ unexpected popularity, prompting them to share their fun on TikTok.
  • The collaboration between Lifetouch and Shutterfly has revitalized the traditional JCPenney brand appeal among Gen Z, reshaping its identity.
  • Social media has fueled an increase in customers, with a notable rise in sessions capturing the awkward photo trend, resulting in a third of holiday bookings.
  • Director Emilee Feneis emphasized the goal of cultivating lifelong customers through engaging experiences and has led JCPenney to embrace a fresh marketing strategy on platforms like TikTok.

For more details, visit the original article at Business Insider.

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Gloria Terra

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