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Gen Z Fuels Surge in Marathons, Ultras, and Ironman Events

share-iconWednesday, January 01 comment-icon3 weeks ago 8 views
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businessinsiderBUSINESSINSIDER
Gen Z Fuels Surge in Marathons, Ultras, and Ironman Events

Credited from: BUSINESSINSIDER

  • Gen Z's Engagement: The turnout of 20-somethings in marathons has significantly increased, with NYC Marathon participation up over 50% since 2019.
  • Pandemic Influence: Lockdowns drove many to running as gyms closed, leading to a surge in outdoor running and fitness challenges.
  • Women Leading the Way: Female participation has jumped, with women in their late 20s dominating marathons compared to previous decades.
  • Community and Purpose: Running has emerged as a communal and purposeful activity, with social media inspiring more to take on intense fitness challenges.
  • Influencer Culture: Growing numbers of running influencers on platforms like TikTok are motivating younger generations to engage in marathon training.

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Gen z Marathons Ultras Ironman Fitness Running Endurance sports
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Gloria Terra

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