• IPL’s business value increased by over 11% to $20.6 billion this year.
• Royal Challengers Bengaluru's brand value reached $312 million, a record for any IPL franchise.
• Major ownership transactions included RCB for $1.78 billion and Rajasthan Royals for $1.65 billion.
• The league experienced its second consecutive year of double-digit growth in business value.
• IPL’s standalone brand value saw a 10.3% increase to $4.3 billion.

The business value of the Indian Premier League (IPL) has soared over 11% this year, reaching $20.6 billion, as reported by U.S.-based investment bank Houlihan Lokey. This increase reflects a second consecutive year of double-digit growth for the IPL, which has established itself as the world’s richest Twenty20 series since its launch in 2008. The league’s success can be attributed to its diverse revenue streams, including broadcast income, sponsorship, and merchandising, which collectively enhance its commercial model, according to Reuters and Al Jazeera.

Among the notable developments, ownership of the Royal Challengers Bengaluru (RCB) has changed hands for a record $1.78 billion, signaling the league's strong appeal to investors. Similarly, the acquisition of Rajasthan Royals by Adar Poonawalla and the Mittal family for approximately $1.65 billion demonstrates the significant premium associated with established franchises. Harsh Talikoti from Houlihan Lokey remarked on the growing franchise valuations and confident investment climate within the league, highlighting that “the IPL represents a unique convergence of sport, media, and consumer opportunity,” according to India Times.

The IPL's stand-alone brand value also saw a notable 10.3% increase to reach $4.3 billion, with RCB leading as the most valuable franchise at $312 million, 16% higher than last year. Despite a lackluster performance last season, the Mumbai Indians surpassed RCB in ranking, yet their brand value still increased to $264 million, according to Reuters and Al Jazeera.