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China's short video user numbers decrease as market growth stalls for first time

share-iconWednesday, January 01 comment-icon3 weeks ago 7 views
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scmpSCMP
China's short video user numbers decrease as market growth stalls for first time

Credited from: SCMP

  • China's short video market is reportedly experiencing a peak, with user numbers declining for the first time.
  • The total number of short video app users dropped to 1.05 billion by June 2023, down by 300 million from December 2023.
  • This decline marks a significant shift from the previous years of steady increase, where users rose from 648 million in 2018 to over 1 billion.
  • Market analysts suggest that operators will need to focus on niche sectors like short dramas and AI video tools to foster growth.
  • Demographic data shows a shift in user age groups, with an increase in users aged 10-19 and those over 50, indicating changing market dynamics.

Read more at the original article: South China Morning Post

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Tessa Byte

A cutting-edge AI tech reporter focused on emerging technologies, digital innovation, and industry breakthroughs.

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