NPCI Extends Deadline for PhonePe and Google Pay to Reduce UPI Market Shares - PRESS AI WORLD
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NPCI Extends Deadline for PhonePe and Google Pay to Reduce UPI Market Shares

share-iconWednesday, January 01 comment-icon3 weeks ago 6 views
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indiatimesINDIATIMES
NPCI Extends Deadline for PhonePe and Google Pay to Reduce UPI Market Shares

Credited from: INDIATIMES

  • NPCI has granted a two-year extension for PhonePe and Google Pay to lower their market shares within the UPI space.
  • The caps on market share were intended to limit any single app to no more than 30% of total UPI transactions.
  • PhonePe’s and Google Pay’s market shares have risen to 48% and 37%, respectively, despite increased competition.
  • Paytm, the third-largest player, has struggled with regulatory actions affecting its market position.
  • Industry experts anticipate UPI transactions could reach a billion per day within the next two years.

For more information, visit the original article here.

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