Tesla sidesteps sales suspension in California by adjusting marketing strategies

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Tesla sidesteps sales suspension in California by adjusting marketing strategies

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BUSINESSINSIDER

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Tesla sidesteps sales suspension in California by adjusting marketing strategies

Credited from: BUSINESSINSIDER

Tesla avoids a 30-day suspension of its licenses by ceasing the use of "Autopilot" in California marketing.
The California DMV had previously claimed Tesla misled consumers about its driver assistance capabilities.
CEO Elon Musk's strategy pivots towards robotaxis amid declining EV demand.

Tesla has successfully avoided a 30-day suspension of its dealer and manufacturer licenses in California by ceasing to use the term "Autopilot" in its marketing materials, according to Reuters. This decision comes following an administrative ruling from the California Department of Motor Vehicles (DMV) that alleged Tesla misled consumers regarding the capabilities of its driver assistance systems.

The DMV's initial accusations stemmed from claims that Tesla's "Autopilot" and "Full Self-Driving" features were marketed in a way that suggested the vehicles could operate autonomously without human supervision. As part of its corrective measures, Tesla also updated its "Full Self-Driving" branding to indicate that driver supervision is necessary, effectively describing it as "Full Self-Driving (Supervised)," reports Business Insider.

Los Angeles Times.