EU Mandates TikTok Change 'Addictive Design' or Face Fines - PRESS AI WORLD
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EU Mandates TikTok Change 'Addictive Design' or Face Fines

share-iconPublished: Friday, February 06 share-iconUpdated: Saturday, February 07 comment-icon1 month ago
EU Mandates TikTok Change 'Addictive Design' or Face Fines

Credited from: LEMONDE

  • TikTok charged by EU for violating online content regulations due to addictive features.
  • Potential fines could reach 6% of ByteDance's global turnover if changes are not made.
  • EU calls for measures to protect minors from compulsive app use and negative mental health impacts.
  • Investigation reveals alarming statistics on youth usage patterns, influencing EU's position.
  • TikTok denies the findings, labeling them as "meritless" and plans to challenge them.

The European Commission has charged TikTok with breaching EU online content regulations due to its "addictive design," which includes features like infinite scroll, autoplay, and personalised recommendations. These features reportedly encourage compulsive use, particularly among minors, potentially resulting in a fine of up to 6% of ByteDance's global turnover if the issues are not addressed, according to Reuters and South China Morning Post.

The Commission's preliminary findings highlight that TikTok has not adequately assessed the risks of its design on users' physical and mental well-being, especially among children and vulnerable adults. Henna Virkkunen, the EU tech chief, stated that the app needs to implement effective measures to mitigate these risks, such as disabling certain addictive features, according to BBC and Le Monde.

According to findings, the app is the leading platform among children between 13 and 18 after midnight, with some younger users reportedly spending up to five hours daily on the service. This raises concerns among regulators about its impact on mental health, with studies linking excessive usage to compulsive behavior and loss of self-control. TikTok criticized these findings, claiming they present a "categorically false" view of the platform, as per India Times and Al Jazeera.

The EU's examination of TikTok began in February 2024, coinciding with increasing scrutiny of social media platforms in Europe and calls for regulating their impact on youth. The investigation aims to ensure that platforms maintain adequate protections for children online, focusing on the effectiveness of current risk mitigation measures like parental controls, which officials say are insufficient according to Reuters and India Times.

The European Commission has stated that TikTok must take decisive actions to modify its service design in Europe to protect minors and their wellbeing. As the investigation progresses, TikTok retains the option to respond to the Commission's findings, potentially influencing the outcome of further enforcement actions depending on their compliance, according to BBC and Al Jazeera.


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