• Ryanair CEO Michael O'Leary mocks Elon Musk with a 'Great Idiots Sale'.
• The feud escalated after O'Leary rejected Musk's Starlink technology for Ryanair flights.
• Musk suggested buying Ryanair and has called for O'Leary to be fired.
• Ryanair's promotion includes 100,000 seats starting at €16.99.
• O'Leary claims the publicity has boosted Ryanair's bookings by up to 3%.

The ongoing feud between Ryanair CEO Michael O’Leary and Elon Musk has reached new heights with the launch of the "Great Idiots Seat Sale," poking fun at Musk's public comments regarding the airline industry. Ryanair's social media account stated, "Perhaps Musk needs a break," while announcing the sale of 100,000 seats priced at €16.99, targeting Musk and his supporters on the platform X (formerly Twitter) according to Indiatimes and BBC.

The feud began escalating when O'Leary rejected the implementation of Musk's Starlink internet in Ryanair’s fleet, claiming it would increase fuel costs significantly. O'Leary also remarked that "Musk knows less about airline ownership rules than he does about aircraft aerodynamics," indicating a lack of faith in Musk's understanding of the aviation sector, according to Indiatimes and Reuters.

In retaliation, Musk suggested on X that he might consider purchasing Ryanair, polling his followers on the matter. O'Leary dismissed the idea of a takeover, noting that European regulations would prevent such an action but stated that any investment by Musk would likely be "a very good investment" compared to the financial results from X, further taunting the Tesla CEO. He emphasized that the ongoing spat had actually helped boost Ryanair's bookings by as much as 3% due to the media coverage, according to BBC and Reuters.

This public war of words showcases not only the rivalry between two of the most recognizable figures in business but also Ryanair's unique marketing strategy, which capitalizes on controversy to engage its customer base, as highlighted by their cheeky promotional campaign amidst the ongoing social media exchanges, according to Indiatimes.