• Google unveils Gemini 3, its most advanced AI model, claiming it leads in multimodal understanding.
• The new AI model integrates directly into Google Search and other products immediately.
• Gemini 3 showcases significant improvements in reasoning and coding capabilities.
• It offers a new feature, Gemini Agent, for handling multi-step tasks autonomously.
• Gemini 3 may pose competitive challenges for OpenAI and its ChatGPT model.

Google has launched Gemini 3, its latest and most advanced AI model, which CEO Sundar Pichai describes as “the best model in the world for multimodal understanding.” This launch represents a significant advancement in the AI field, and analysts consider it a potentially aggressive move against OpenAI's ChatGPT. Gemini 3 allows users to immediately access AI functionalities through an "AI mode" toggle integrated into Google Search and other applications without additional downloads, marking a pivotal shift in AI distribution strategy, according to Indiatimes and South China Morning Post.

Gemini 3 stands out from earlier iterations due to its superior coding and reasoning capabilities, making it flexible for diverse applications. The model is designed to deliver responses enriched with interactive graphics and comprehensive visuals, responding to user queries in innovative formats. This "massive jump" in ability not only enhances user experience but also positions Google as a leader in the AI race amidst increasing competition, as highlighted by executives during the launch announcement, according to Reuters and Indiatimes.

One of the standout features of Gemini 3 is the new Gemini Agent, which automates multi-step tasks such as organizing inboxes or planning travel, bringing users closer to a universal assistant functionality. This capability is positioned as a strategic advantage for Google as it seeks to integrate AI more deeply into its product ecosystem, thereby facilitating wider user engagement and faster deployment compared to competitors, as noted by Reuters and South China Morning Post.

While Gemini 3's launch places Google in a strong competitive position, OpenAI’s ChatGPT remains a formidable presence in the market. However, Google’s end-to-end control over its AI model, infrastructure, and distribution increases its ability to scale rapidly. As analysts observe, Google could leverage its resources and technical prowess to directly challenge OpenAI's dominance, especially in everyday search and productivity tools, as remarked by Indiatimes and South China Morning Post.