SAG Awards Rebranded as Actor Awards for 2026 Ceremony

Entertainment

SAG Awards Rebranded as Actor Awards for 2026 Ceremony

2 weeks ago

News sources:

CBSNEWS

BBC

CHANNELNEWSASIA

SAG Awards Rebranded as Actor Awards for 2026 Ceremony

Credited from: BBC

The SAG Awards will be renamed the Actor Awards in 2026.
The change reflects a focus on honoring actors in film and television.
Netflix will continue to stream the ceremony starting in 2026.

The Screen Actors Guild Awards, commonly referred to as the SAG Awards, will officially transition to the Actor Awards presented by SAG-AFTRA starting on March 1, 2026. This name change was announced to the SAG-AFTRA board on Friday and underscores the awards' emphasis on recognizing actors' performances in film and television, a shift that has been discussed for some time according to CBS News, BBC, and Channel News Asia.

The executive producer of the awards, Jon Brockett, stated that the new name provides "an immediate understanding" of the show's purpose for its growing global audience. As the SAG Awards have become a significant element of Hollywood's awards season, particularly as a precursor to the Academy Awards, the change aligns with the statuette's existing name, "The Actor," as noted by BBC and Channel News Asia.

Since their inception in 1995, the SAG Awards have celebrated outstanding performances in movies and primetime television, influencing Oscar predictions as a key indicator. SAG-AFTRA's decision to rename the ceremony was motivated by a desire for "clearer recognition" of the show's focus on actors, allowing audiences to understand the awards better, as highlighted by CBS News and BBC.