Credited from: LEMONDE
France began proceedings on November 5 to suspend Shein, an online fast-fashion retailer, after the discovery of childlike sex dolls and weapons for sale on its website, overshadowing the opening of its first brick-and-mortar store in Paris. The French government is initiating these steps to ensure that all content on the platform complies with national laws and regulations, following an outcry from the public and officials alike. "On the Prime Minister's instructions, the government is initiating proceedings to suspend Shein for as long as necessary," stated the finance ministry, highlighting the urgency of the situation, according to Channel News Asia.
In addition, French officials have urged the European Union to take action against Shein, with Foreign Minister Jean-Noël Barrot emphasizing the need for swift measures. "The European Commission must take action. It can no longer wait," he remarked, calling for sanctions against the brand in light of the ongoing investigations related to illegal products on its site, according to Le Monde and Reuters.
Following a review of Shein's practices, the company suspended its marketplace in France, stating that it undertook this decision to better regulate the operations of third-party sellers on the platform. A nationwide ban on the sale of sex dolls was also instituted after the alarming reports emerged, which heightened scrutiny of Shein's operations, according to Channel News Asia.
As the Paris store opened, activists protested against the presence of Shein, distributing flyers that condemned what they termed "suspected forced labor" and called attention to the environmental footprint associated with fast fashion. This unrest signals broader societal concerns regarding the ethical implications of e-commerce platforms like Shein, which operates within a controversial pricing strategy that undermines local businesses, according to Le Monde.
The outrage resulted in a call for Shein to be summoned before lawmakers in parliament, reflecting a serious governmental response to the perceived threat posed by the retailer. Ministers have also mentioned the possibility of a more extensive EU-wide inquiry into Shein’s practices in light of these regulatory issues, as compliance with EU standards remains a significant concern. They highlighted that Shein's violations could lead to substantial repercussions within the broader European context, according to Reuters and Le Monde.