• Apple secures U.S. F1 broadcasting rights for five years in a deal worth approximately $750 million.
• The deal aims to enhance Apple's streaming service, Apple TV, amid competitive sports broadcasting.
• All major F1 events will be available to Apple TV subscribers without extra charges.
• Apple’s F1 film success has played a significant role in securing this broadcasting deal.
• The agreement begins next year, marking Apple’s deeper entry into sports media.

Apple has won the exclusive U.S. broadcast rights for Formula 1 in a five-year deal valued at approximately $750 million. This agreement will enable all Apple TV subscribers to access F1 content without additional fees, significantly enhancing Apple's offerings in the sports streaming arena and following their success with the Brad Pitt-starrer F1 film, which grossed over $628 million worldwide, according to Reuters and BBC.

The deal is anticipated to be worth about $150 million per year, a considerable increase from the previous rates paid by ESPN at around $80 million annually. As part of the agreement, Apple TV will offer comprehensive coverage of all F1 racing events, including practices and qualifying sessions. Commentary arrangements are yet to be finalized, with Apple likely to acquire them from existing F1 broadcasts, according to India Times and Reuters.

Apple's growing sports portfolio has already included Major League Soccer and "Friday Night Baseball," and this new partnership with Formula 1 aims to attract dedicated fans and reduce churn among subscribers. Eddy Cue, Apple’s senior vice president for services, emphasized the company's commitment, stating, "We do love F1," and demonstrated their strategy for revolutionizing sports broadcasting, according to India Times and BBC.