• MrBeast warns that AI-generated videos could threaten YouTube creators' livelihoods.
• New AI tools from OpenAI and YouTube enable automate video creation from text prompts.
• Previous controversy arose when MrBeast launched an AI tool for generating thumbnails.
• Concerns revolve around AI's ability to produce content indistinguishable from human creators.

MrBeast, the world's top YouTuber, has expressed serious concerns regarding the rise of AI-generated content and its potential impact on the livelihoods of millions of creators. In a post on social media platform X, he stated, "When AI videos are just as good as normal videos, I wonder what that will do to YouTube and how it will impact the millions of creators currently making content for a living," referring to the advancements in AI technology that have made video creation significantly easier. He described the situation as "scary times," emphasizing the growing competition between human-generated and AI-generated content, according to Business Insider, India Times, and BBC.

The new AI technology landscape has garnered attention, with OpenAI launching its latest generative video tool, Sora 2, which allows users to create realistic videos from simple text prompts. Similarly, YouTube has introduced features that facilitate the rapid creation of content, including tools for audio podcasters enabling them to convert transcripts into short videos. Such technologies pose the risk that viewers may find it increasingly difficult to distinguish between AI-generated and human-generated content, further complicating the environment for content creators, as reported by India Times and BBC.

This isn't MrBeast's first engagement with the controversial topic of AI in content creation. Earlier this year, he faced backlash after releasing an AI tool for generating YouTube thumbnails, which he quickly retracted in favor of promoting human designers. "I care more than any of you could ever imagine about the YouTube community," he stated then, illustrating the tension between leveraging AI and upholding community standards. The incident highlighted broader concerns regarding AI's use of copyrighted materials, intensifying debates about ethics in creative fields, according to Business Insider, India Times, and BBC.