• Bad Bunny announced as the 2026 Super Bowl halftime headliner
• Performance set for February 8 at Levi's Stadium, Santa Clara, California
• He's the leading nominee at the upcoming Latin Grammys
• Recent residency in Puerto Rico attracted over 500,000 fans
• Roc Nation and Apple Music involved in producing the show

Puerto Rican rapper and singer Bad Bunny will headline the Super Bowl halftime show on February 8, 2026, at Levi's Stadium in Santa Clara, California. This announcement was made by the NFL, Apple Music, and Roc Nation, concluding speculation about possible performers, including Taylor Swift. Bad Bunny stated, "What I'm feeling goes beyond myself… this is for my people, my culture, and our history" in a heartfelt declaration about the significance of his performance, according to Sfgate, CBS News, and Le Monde.

Bad Bunny has recently concluded a successful residency in Puerto Rico, attended by over 500,000 fans, and he leads the nominations at the upcoming Latin Grammys with a total of twelve nominations. His appointment as the Super Bowl performer was highly anticipated, especially following his record-breaking performances and album releases that have made him one of the world's most streamed artists, as highlighted by Channel News Asia, NPR, and Reuters.

The NFL's decision to feature Bad Bunny is seen as a reflection of Latin music's growing influence in mainstream culture. Jon Barker, SVP of Global Event Production for the NFL, reiterated that Bad Bunny’s unique ability to bridge genres and connect with diverse audiences makes him an ideal choice for this iconic cultural moment. The 31-year-old artist, known for his vibrant performances, will deliver a show that resonates with millions, according to BBC, Channel News Asia, and Reuters.