YouTuber Accuses Honey of 'Exploiting' Influencers in Controversial Video - PRESS AI WORLD
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YouTuber Accuses Honey of 'Exploiting' Influencers in Controversial Video

share-iconPublished: Sunday, December 29 share-iconUpdated: Sunday, December 29 comment-icon11 months ago
News sources:
USATODAY
YouTuber Accuses Honey of 'Exploiting' Influencers in Controversial Video

Credited from: USATODAY

  • YouTuber MegaLag released a video accusing Honey, owned by PayPal, of exploiting last-click attribution, harming influencers and consumers.
  • The video, titled "Exposing the Honey Influencer Scam," gained over 9.4 million views shortly after its release.
  • In response, PayPal emphasized that Honey is a free service aiding savings and follows industry practices.
  • MegaLag argues that Honey undermines affiliate marketing by gaining commissions at the expense of influencers.
  • The controversy has prompted discussions on affiliate marketing ethics, with other creators like Hank Green weighing in on the issue.

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