• Apple introduced the iPhone 17 series, featuring four models: iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the ultra-slim iPhone Air.
• The iPhone Air is Apple's thinnest phone ever at 5.6mm, equipped with advanced technology including the A19 Pro chip.
• New camera systems across all models include 48MP sensors, with Pro models supporting superior optical zoom and advanced videography.
• Prices in the US start at $799 for the iPhone 17, $999 for the iPhone Air, $1,099 for the iPhone 17 Pro, and $1,199 for the Pro Max.
• Pre-orders for the new devices begin on September 12, with availability starting September 19.

At its "Awe Dropping" launch event on September 9, Apple unveiled the iPhone 17 series, which includes the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the newly introduced ultra-slim iPhone Air. Each model boasts significant performance enhancements attributed to the new A19 chip, which improves efficiency and processing power, making this lineup one of Apple's most promising yet, according to Indiatimes, Reuters, and ABC News.

The iPhone Air has created a buzz due to its remarkable thinness, measuring just 5.6mm, and its titanium design which maintains robust performance while weighing less. The device features an advanced 6.5-inch Super Retina XDR display with a 120Hz ProMotion refresh rate, enhanced by the A19 Pro chipset, which Apple claims is designed to balance performance with battery efficiency, according to Indiatimes and Reuters.

In addition to the aesthetics, the camera capabilities in the new iPhones have received a major upgrade. All models now support a dual 48MP camera system. The Pro models showcase an improved triple camera system featuring the new telephoto lens that offers up to 8x optical zoom capabilities, catering to photography enthusiasts and content creators alike. Enhanced video capturing features such as ProRes Log and Dolby Vision HDR add to its professional potential, as highlighted by Indiatimes and ABC News.

Pricing for the iPhone 17 begins at $799 in the US, while the premium iPhone Air starts at $999. The iPhone 17 Pro is priced at $1,099, and the iPhone 17 Pro Max at $1,199. Pre-orders for this new lineup kick off on September 12, with availability starting on September 19, confirming Apple's commitment to maintaining competitive pricing amidst economic pressures, as noted by Indiatimes and Al Jazeera.