• Shein is investigating its internal processes for using Luigi Mangione's image to model a shirt.
• The image, featuring Mangione, was removed from the site following its discovery.
• Concerns have been raised about the authenticity and origin of the image.
• Luigi Mangione is accused of murdering UnitedHealthcare CEO Brian Thompson.
• This incident adds to Shein’s ongoing public relations challenges involving ethical concerns.

Fast-fashion retailer Shein is facing backlash after an image resembling Luigi Mangione, who has been accused of murdering UnitedHealthcare CEO Brian Thompson, was used to model clothing on its website. The image was swiftly removed, and the company announced it is reviewing its internal processes following the incident, stating, "The image in question was provided by a third-party vendor and was removed immediately upon discovery," according to ABC News and BBC.

The photograph, which featured a short-sleeved shirt priced around $10, has raised questions about its origin, with speculation about whether it was created through artificial intelligence or manipulation. A spokesperson noted that appropriate actions would be taken against the vendor responsible for supplying the image, highlighting their commitment to strict standards for listings, according to India Times and ABC News.

Luigi Mangione awaits trial after pleading not guilty to charges stemming from the shooting of Thompson, with prosecutors seeking the death penalty if convicted. This incident has ignited discussions on the implications of using likenesses in marketing, especially when associated with criminal accusations, further complicating Shein’s already troubled public image surrounding ethical concerns and labor practices, according to BBC and India Times.

The controversy comes as Shein continues to grapple with criticism regarding its operational practices, including environmental impacts and labor conditions. The company has been labeled as one of the significant contributors to climate change due to high levels of carbon emissions, which raised red flags among advocacy groups and environmentally-conscious consumers alike, according to India Times.