• Cracker Barrel will restore its old logo following significant backlash.
• President Trump criticized the new logo, urging the company to revert to its previous design.
• The restaurant chain faced stock declines due to the controversial rebrand.
• In response to feedback, Cracker Barrel confirmed it will keep its "Old Timer" branding.

Cracker Barrel has decided to revert to its original logo featuring the "Old Timer" figure, a move prompted by intense backlash following the unveiling of a minimalist design. The company stated, "We thank our guests for sharing your voices and love for Cracker Barrel. Our new logo is going away and our 'Old Timer' will remain," underscoring the importance of customer feedback in its decision-making process, according to Newsweek.

The backlash over Cracker Barrel's new logo escalated rapidly, attracting criticism from high-profile figures including former President Donald Trump. He urged the company on Truth Social to "go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before," emphasizing the potential for the situation to generate significant public relations opportunities, according to The Hill, India Times, and Los Angeles Times.

Cracker Barrel's stock suffered considerably after the initial logo change, which was intended to modernize the brand image to appeal to younger customers. However, shares rebounded by over 7% following the announcement of reverting to the old logo, indicating a positive market reaction to the reversal, as reported by Reuters and Business Insider.

The uproar surrounding the rebranding not only led to Cracker Barrel's decision to restore its old logo but also sparked discussions about the leadership of CEO Julie Felss Masino, with some calling for her resignation due to the backlash over the “woke” redesign. Influencers within the conservative sphere amplified these sentiments, potentially indicating a fracture among the customer base regarding the company's branding priorities, according to HuffPost and Newsweek.