Gwyneth Paltrow Joins Astronomer as Temporary Spokesperson After Viral KissCam Incident

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Gwyneth Paltrow Joins Astronomer as Temporary Spokesperson After Viral KissCam Incident

4 months ago

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Gwyneth Paltrow Joins Astronomer as Temporary Spokesperson After Viral KissCam Incident

Credited from: CHANNELNEWSASIA

Gwyneth Paltrow hired as a temporary spokesperson for Astronomer after a viral incident.
The hiring decision follows the resignation of CEO Andy Byron and HR head Kristin Cabot.
Paltrow's promotional video focuses on the company's data automation services while sidestepping the controversy.

Astronomer, a New York-based data automation company, has appointed actress Gwyneth Paltrow as its "very temporary spokesperson" following a scandal that forced the resignation of its CEO and HR chief. The company's executives, Andy Byron and Kristin Cabot, were caught on KissCam at a Coldplay concert, which led to a social media uproar and resulted in their resignations. Paltrow, married to Coldplay's frontman Chris Martin for 13 years, announced her new role in a lighthearted video aimed at managing the company's public image during this tumultuous period, according to Business Insider and CBS News.

The virtual moment that sparked the scandal occurred during a Coldplay concert on July 16, where the two executives were filmed in an intimate embrace, prompting Chris Martin to joke, "Either they’re having an affair or they’re just very shy." This awkward moment quickly went viral, leading to an avalanche of memes and parodies, as well as increased online interest in Coldplay's music, which reportedly surged by 20% after the incident, as noted by multiple sources including India Times and South China Morning Post.

India Times and Channel News Asia.

Paltrow’s participation is viewed as a strategic move, leveraging her celebrity status and connection to Coldplay to divert attention from the negative press surrounding Astronomer. The interim CEO, Pete DeJoy, acknowledged the "unusual and surreal" attention and remarked that the company has become a "household name" due to the incident, according to Newsweek and India Times.