• Snoop Dogg joins Swansea City as a co-owner, adding musical star power to the Championship club.
• The rapper aims to enhance the club's global profile with his extensive social media reach.
• Co-owner Luka Modric and Snoop both aspire to support Swansea's return to the Premier League.

American rapper Snoop Dogg has officially become a co-owner of Swansea City, joining the ranks of the club's investment group alongside Luka Modric. This unexpected alliance marks a significant moment for the Welsh football club as it seeks to establish itself more prominently in the English Championship. Snoop's involvement comes shortly after he modelled Swansea's new home jersey for the 2025-26 season, prompting speculation about his deeper engagement with the club, according to Reuters and BBC.

The announcement revealed Snoop Dogg's motivations, stating, "My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City," highlighting the heartfelt connection he feels to the area's working-class values. His passion echoes through the club's culture, describing it as "an underdog that bites back, just like me," according to India Times and CBS News.

Swansea City, which suffered a pre-tax loss of approximately £15.2 million ($20.39 million) in the past financial year, is hoping Dogg's celebrity clout will bolster its global reach. Snoop Dogg's social media following, exceeding **100 million**, is viewed as a potential asset in increasing the club's visibility and revenue, according to Los Angeles Times and Al Jazeera.

In addition to Snoop Dogg, Current co-owner Luka Modric, a former player for Real Madrid, has also recently invested in Swansea, further affirming the club's ambition to rise again after being relegated from the Premier League in 2018. Modric has expressed his excitement for the opportunity to play a role in the club's future as well, stating his goal is to help build an exciting and competitive team, as described by BBC and Los Angeles Times.

As the club embarks on this new chapter, Swansea's ownership group is optimistic that the combined efforts of Dogg and Modric will foster significant growth, helping to financially stabilize the club while striving to compete at higher levels in English football. In their statement, they emphasized, “To borrow a phrase from Snoop's back catalogue, this announcement is the next episode for Swansea City,” indicating a strategic push to enhance brand value and market presence through their new celebrity partnerships, according to CBS News and Reuters.