• 'Severance' garners 27 Emmy nominations, marking a standout year for Apple TV+.
• 'The Studio' tops comedy categories with 23 nominations, tying a record for comedy shows.
• Major stars from 'Severance' include Adam Scott and Britt Lower, with accolades for their dual roles.
• The Emmy Awards will take place on September 14, hosted by Nate Bargatze.
• Apple is now seen as a competitive contender in the Emmy landscape, particularly in dramatic series.

The 2025 Emmy nominations have seen Apple TV+ emerge as a dominant force, with “Severance” leading the charge with 27 nominations, while its new series “The Studio” has nabbed 23 nominations. This marks a significant achievement for Apple TV+, as “Severance” has not only captivated audiences but also garnered critical acclaim for its unique storytelling and character development during its second season. The nominations included recognition for Adam Scott and Britt Lower for their notable performances in dual roles, as well as a directing nod for Ben Stiller, cementing the show's significance in contemporary television. This information is reported by SFGate, South China Morning Post, and Channel News Asia.

“The Studio”, Apple’s satirical take on Hollywood, not only exceeded expectations for its inaugural season but also secured a tie for the most nominations ever received for a comedy alongside last year’s “The Bear” with 23 nominations. Co-creator Seth Rogen received recognition too, securing nominations in multiple categories for acting, writing, and directing. This success stands in contrast to traditional heavyweights like HBO’s “Hacks” and “The Bear”, which received 14 and 13 nominations, respectively, highlighting the rise of original streaming content in the Emmy race according to SFGate and Channel News Asia.

“The Penguin”, an exciting limited series by HBO derived from the Batman universe, achieved surprising success as well, earning 24 nominations, making it a strong competitor in the Emmy landscape. Additionally, HBO’s “The White Lotus” continued its trend of recognition with 23 nominations, maintaining its reputation for delivering high-quality drama series. The competitive nature of the nominations reflects shifting viewership dynamics as streaming services continue their ascent, with traditional networks like CBS finding limited visibility in top categories according to SFGate, South China Morning Post, and Channel News Asia.

Streaming platforms have undeniably transformed viewership and the Emmy voting process, with many shows struggling to achieve the same viewership numbers as decades past. HBO, having historically led in nominations, remains a key player with 142 nominations this year, outpacing competitors like Netflix, which garnered 120 nominations in total, including categories for their popular series. This competitive landscape serves as a testament to the evolving nature of television and its audience engagement, according to SFGate, South China Morning Post, and Channel News Asia.

The excitement surrounding the Emmy Awards continues as fans and industry experts look forward to the ceremony, which is set to occur on September 14 at the Peacock Theatre in Los Angeles, with comedian Nate Bargatze slated to host. The anticipation for how shows like *Severance* and *The Studio* will perform adds to the buzz surrounding the event as the landscape of television continues to shift and evolve.