• Trump announces a 30% tariff on EU and Mexico effective August 1.
• European leaders express strong disapproval and readiness for countermeasures.
• Mexico calls the tariffs "unfair" and seeks alternatives to protect its economy.
• Both the EU and Mexico remain open to negotiation before the deadline.
• French President Macron advocates for defending European interests vigorously.

President Donald Trump announced a 30% tariff on goods from the European Union (EU) and Mexico, effective August 1, heightening existing tensions in trade talks. Announced via his Truth Social platform, Trump's decision complicates ongoing negotiations aimed at finalizing a comprehensive trade agreement this month, particularly impacting US-EU relations, according to aa.

In response, European Commission President Ursula von der Leyen reiterated the EU's commitment to negotiations, stating, "We remain ready to continue working towards an agreement by August 1." She highlighted the potential disruption of essential transatlantic supply chains, warning that tariffs could harm businesses and consumers on both sides, according to aa and indiatimes.

French President Emmanuel Macron condemned the tariffs, expressing "very strong disapproval" and urging the EU to prepare credible countermeasures if no agreement is reached. He emphasized the importance of respecting integrated value chains and mutual interests in trade negotiations, as stated in posts on social media and confirmed through various sources, including aa and lemonde.

Mexican officials also criticized the proposed duties, labeling them "unfair" and stating their commitment to dialogue. President Claudia Sheinbaum expressed optimism about reaching an agreement, illustrating the urgency for both the EU and Mexico to negotiate before the August deadline, according to indiatimes and lemonde.