• Justin Bieber surprises fans by releasing his new album "Swag."
• The album includes 21 tracks and reflects his personal journey as a husband and father.
• Billboards promoting the album appeared in Reykjavik and Los Angeles prior to the release.
• Collaborations featured in the album include artists like 2 Chainz and Gunna.
• This is Bieber's first album since becoming a father last year.

Justin Bieber has surprised fans with the unexpected release of his seventh studio album titled Swag, just hours after teasing it on social media and billboards in Reykjavik, Iceland, and Los Angeles. The album, which dropped on Friday, July 11, is described as a deeply personal work that reflects his new perspective as a husband and father, marking his first album since Justice in 2021, according to CBS News and Channel News Asia.

The 21-track album features songs such as "All I Can Take," "Walking Away," "Dadz Love," and "Forgiveness." Released through Def Jam Recordings, Swag is described as his most reflective music yet, inspired by his role as a father, which adds layers to his previous work, according to Newsweek and CBS News.

Bieber's promotional strategy included sharing images of the billboards on his Instagram account, showcasing the excitement surrounding the album before its release. Collaborators on the album include artists like Sexyy Red, Gunna, and comedian Druski. The surprise rollout has generated significant buzz among his fanbase, Beliebers, who celebrated the release online, according to Channel News Asia and Newsweek.