Credited from: REUTERS
Former President Donald Trump has introduced a new line of fragrances, "Victory 45-47," featuring colognes for men and perfumes for women. Priced at $249 each, these luxury items are marketed through GetTrumpFragrances.com and are styled as a celebration of Trump's legacy, focusing on themes such as "Winning, Strength, and Success." The products include visually striking bottles that resemble miniature statues of Trump, catering to his supporters and followers, according to Newsweek, The Hill, and Reuters.
The fragrances, labeled with phrases promoting resilience and confidence, were announced on Trump’s Truth Social platform, where he expressed excitement about their release. Describing the colognes, Trump stated, "Trump Fragrances are here. They’re called 'Victory 45-47' because they’re all about Winning, Strength, and Success — For men and women," adding, "Get yourself a bottle, and don’t forget to get one for your loved ones too," as noted by multiple sources including Newsweek, The Hill, and Reuters.
Despite the commercial success sought through these fragrances, the timing has raised ethical questions. Critics from both sides have lambasted the president for leveraging the presidential platform to promote personal business interests, especially during a time of heated political discussions over healthcare, with U.S. Senator Mark Warner calling out Trump's actions as "grafting" in plain sight. Concerns about conflicts of interest have been highlighted, as the fragrances are just one of many products under the Trump brand, according to The Hill and Reuters.
Shipping for the fragrances is expected to commence in early December, with the products already raising eyebrows regarding their potential profitability for Trump amid his presidential activities. Revenue streams from licensing agreements and other ventures continue to be scrutinized as ethical dilemmas for the sitting president, according to The Hill and Reuters.