• Amazon to invest $233 million in India to improve its operations infrastructure by 2025.
• Investment aimed at developing new technology and enhancing fulfilment speed.
• Amazon plans to increase total investments in India to $26 billion by 2030.
• The company will also focus on employee health and financial well-being initiatives.
• Investment is part of Amazon's strategy to compete with local startups in the e-commerce sector.

Amazon has announced an investment exceeding $233 million in India for 2025, aimed at expanding and modernizing its operations infrastructure. The funds will facilitate the development of new technology for its fulfilment network and enhance delivery safety, building upon prior investments made to create a comprehensive operations network across all serviceable PIN codes in the country, according to Channel News Asia and Dawn.

The new capital will support the launch of new sites and the upgrading of existing facilities, significantly boosting processing capacity and efficiency. Notably, Amazon plans to implement technology to alert delivery associates regarding unsafe speeds and to promote equitable route distribution. A portion of the investment will also be used to enhance the health and financial welfare of employees and associates, according to India Times and India Times.

This investment comes amid a changing competitive landscape where Amazon seeks to strengthen its market position against competitors including Walmart's Flipkart and local startups like Meesho, Zepto, and Zomato that are increasingly catering to a tech-savvy consumer base. The e-commerce giant plans to increase its total investments in India to $26 billion by 2030 as part of its long-term strategy, according to Channel News Asia and Dawn.